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Ken Research Placement Guide

Market Research & Advisory · Gurugram, India · ~200+ employees · Founded 2010

Ken Research is a global market-research and management-consulting firm publishing industry reports and custom research across sectors and geographies. A research-analyst recruiter.

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Business Model

Broad syndicated and custom market research helping clients size markets and plan entry.

Revenue streams

Key products

Customers

Salary & Roles

₹3.5 – 8+ LPA (research-analyst tracks)

Roles typically hiring for

Eligibility criteria

Strong academics (usually 65%+ / 7.0+ CGPA), no backlogs, excellent communication and structured-thinking ability. Open to most disciplines.

Hiring timeline

On-campus placements Aug–Nov; lateral/off-campus hiring year-round. Offer to joining: 3–6 months.

Skills to prepare

Structured problem-solvingCase-interview frameworksBusiness acumenGuesstimates & mental mathCommunication & storytellingExcel / PowerPoint

SWOT Analysis

Strengths

  • Broad sector/geography coverage
  • Syndicated + custom mix
  • Affordable research
  • Global clients

Weaknesses

  • Boutique scale
  • Commoditised research
  • Quality-perception variance
  • Talent turnover

Opportunities

  • Emerging-market research
  • Custom advisory
  • Data products
  • GenAI-assisted research

Threats

  • Free data & AI tools
  • Competition
  • Pricing pressure
  • Talent costs

Competitors

Mordor Intelligence Rival

Syndicated research.

Euromonitor Rival

Global research.

IMARC Rival

Market reports.

Frost & Sullivan Rival

Advisory.

Industry Intelligence

Market-research firms face AI/free-data disruption but custom advisory persists; Ken Research competes on breadth and affordability.

Key trends

Outlook

Custom research and emerging-markets demand support the model; AI disruption is the key risk.

Broad
Coverage
Sectors/geos
Syndicated+custom
Model
Mix
Global
Clients
Reach
Market sizing
Focus
Research

Interview Process

Stage-by-stage, with tips and sample questions

1

Aptitude Round

Online test on quantitative aptitude, data interpretation, logical reasoning, and verbal ability.

Tips
  • Practice data-interpretation sets
  • Brush up percentages, ratios, profit & loss
  • Work on reading speed for verbal
Sample questions
  • Data interpretation on a sales table
  • Logical puzzle / seating arrangement
  • Profit & loss / ratio problem
  • Critical-reasoning verbal set
2

Case Interview

The core round. You crack a business problem live — market entry, profitability, or a guesstimate — showing structured thinking.

Tips
  • Learn frameworks: profitability, 4P, market entry, guesstimates
  • Structure first, then dive in — say your approach aloud
  • Always summarise with a recommendation
Sample questions
  • Our client’s profits are falling — diagnose why.
  • Should an Indian D2C brand enter tier-2 cities?
  • Estimate the market size for electric scooters in India.
  • How would you improve a bank’s customer retention?
3

Group Discussion

Tests communication, teamwork and clarity of thought in a moderated group on a business or abstract topic.

Tips
  • Initiate or summarise to stand out — quality over quantity
  • Back points with logic/data, not volume
  • Let others speak; build on their points
Sample questions
  • Is remote work good for the Indian economy?
  • AI will create more jobs than it destroys — discuss.
  • Should India prioritise growth or sustainability?
4

HR / Fit Round

Partner/manager round on motivation, culture fit, and your story. Tests why-consulting and why-this-firm.

Tips
  • Have a sharp “why consulting” and “why this firm”
  • Know the firm’s service lines and recent work
  • Show curiosity and a learning mindset
Sample questions
  • Why consulting and why our firm?
  • Tell me about a leadership experience.
  • A time you influenced without authority.
  • What would you do if you disagreed with a client?

Frequently Asked Questions

Why consulting?

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Why our firm specifically?

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Tell me about yourself.

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Walk me through how you’d read a P&L statement.

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What business metrics would you track for a SaaS company?

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Explain a recent business news story and its impact.

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Profitability case: revenues flat, costs rising — diagnose.

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Market-entry case for a new geography.

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