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Modenik Lifestyle Placement Guide

Apparel & Innerwear · Gurugram, India · ~5,000+ employees · Founded 2021 (merger; brands older)

Modenik Lifestyle is an Indian innerwear and apparel company owning Enamor (women’s) and Dixcy Scott (men’s), spanning value to premium. An apparel sales, manufacturing and management recruiter.

Open Interactive AI Coach & Checklist for Modenik Lifestyle →

Business Model

A value-to-premium innerwear-and-apparel house spanning men’s and women’s with strong brands.

Revenue streams

Key products

Customers

Salary & Roles

₹6 – 13+ LPA (management trainee; sales/ops ₹5–8 LPA)

Roles typically hiring for

Eligibility criteria

Mechanical/Electrical/Production/Industrial/Automobile engineering (and allied) typically 60%+ / 6.5+ CGPA, no active backlogs. Aptitude + core technical screening.

Hiring timeline

On-campus GET hiring Aug–Dec; plant-level drives year-round. Offer to joining: 2–6 months.

Skills to prepare

Core engineering fundamentals (thermo, SOM, manufacturing processes)Engineering drawing & GD&TQuality tools (7 QC tools, Six Sigma basics)Lean / production systemsProblem-solving & root-cause analysisCAD / domain software

SWOT Analysis

Strengths

  • Dual men’s+women’s brands
  • Value-to-premium range
  • Distribution reach
  • Category growth

Weaknesses

  • Commodity (cotton) exposure
  • Competition (Page/Jockey)
  • Premium-brand building
  • Margin pressure

Opportunities

  • Innerwear premiumisation
  • Athleisure & D2C
  • E-commerce
  • Tier 2–4 growth

Threats

  • Page/Jockey & local competition
  • Commodity inflation
  • Demand cycles
  • Fast fashion

Competitors

Page Industries (Jockey) Leader

Premium innerwear.

Lux/Rupa Rivals

Value innerwear.

Zivame Rival

Women’s lingerie.

V-Star/local Rivals

Regional.

Industry Intelligence

Innerwear is premiumising and consolidating; Modenik leans on Enamor/Dixcy across value and premium, with athleisure growth.

Key trends

Outlook

Premiumisation and athleisure drive growth; competition and cotton costs are key watch points.

Enamor/Dixcy
Brands
Men+women
Value-premium
Range
Broad
Innerwear
Focus
+athleisure
Wide
Distribution
Reach

Interview Process

Stage-by-stage, with tips and sample questions

1

Aptitude + Technical Online Test

Quantitative aptitude, logical reasoning, and a core-engineering technical section on your branch fundamentals.

Tips
  • Revise core subjects (thermodynamics, SOM, manufacturing, machine design)
  • Practice aptitude and engineering-maths
  • Brush up units, formulae and basic numericals
Sample questions
  • Stress-strain / bending numerical
  • Thermodynamics cycle question
  • Manufacturing process MCQ (casting/welding/machining)
  • Quantitative aptitude set
2

Technical Interview

Deep dive into core engineering, your projects, internships and design/process understanding.

Tips
  • Know every project and internship on your resume
  • Revise GD&T, tolerances and material properties
  • Relate concepts to real shop-floor/plant scenarios
Sample questions
  • Explain the working of a 4-stroke engine.
  • What is GD&T and why is it used?
  • Difference between casting and forging.
  • Walk me through your final-year project.
  • What are the 7 QC tools?
3

Technical HR / Group Task

Group discussion or a practical problem assessing teamwork, safety mindset and applied thinking.

Tips
  • Show a safety- and quality-first mindset
  • Be collaborative in group tasks
  • Connect theory to manufacturing practice
Sample questions
  • How would you reduce defects on a production line?
  • Discuss: automation and the future of manufacturing jobs.
  • How would you improve OEE in a plant?
4

HR Round

Communication, willingness to work in shifts/plant locations, and culture fit.

Tips
  • Be open to plant locations and rotational shifts
  • Show genuine interest in core engineering
  • Prepare a crisp self-introduction
Sample questions
  • Why core/manufacturing and not IT?
  • Are you comfortable working at a plant location?
  • Tell me about yourself.
  • How do you handle working in a team on the shop floor?

Frequently Asked Questions

Why manufacturing / core engineering and not software?

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Are you willing to work in shifts and at plant locations?

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Tell me about yourself.

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Explain the working of an IC engine.

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What is GD&T?

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Difference between casting, forging and machining.

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How would you reduce rejection rate on a line?

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Improve the OEE of a bottleneck machine.

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