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Bennett Coleman & Co. (Times Group) Placement Guide

Media — Print, Digital & Broadcast · Mumbai, India · ~11,000+ employees · Founded 1838

Bennett, Coleman & Co. (The Times Group) is India’s largest media conglomerate, publisher of The Times of India and The Economic Times, with radio, digital and TV interests. A media sales, content and management recruiter.

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Business Model

India’s largest and most influential media house spanning print, digital, radio and television.

Revenue streams

Key products

Customers

Salary & Roles

₹6 – 16+ LPA (management/sales/content trainee; specialised higher)

Roles typically hiring for

Eligibility criteria

Consistent academics (usually 60%+), good communication, and relevant skills for the role. Check the official careers page for exact criteria.

Hiring timeline

On-campus placements typically Aug–Dec; off-campus year-round. Offer to joining: 2–6 months.

Skills to prepare

CommunicationAptitude & reasoningRole-specific technical skillsProblem-solvingTeamwork

SWOT Analysis

Strengths

  • Largest media house
  • Dominant print & ET brands
  • Diversified media
  • Strong advertiser relationships

Weaknesses

  • Print-decline structural pressure
  • Ad-cycle sensitivity
  • Digital-transition execution
  • Competition

Opportunities

  • Digital subscriptions & ads
  • ET/financial digital
  • Events & influencer
  • Regional expansion

Threats

  • Print decline
  • Digital-ad competition (Google/Meta)
  • Ad-spend cycles
  • Content disruption

Competitors

HT Media Rival

Print/digital.

Network18 Rival

Broadcast/digital.

India Today Group Rival

Media.

Digital platforms Rivals

Google/Meta ads.

Industry Intelligence

Media is shifting from print to digital and subscriptions; the Times Group leverages dominant brands while building digital revenue.

Key trends

Outlook

Digital transition drives the future; print decline and ad cycles are key watch points.

No.1
Rank
Media house
TOI/ET
Brands
Dominant
Print→TV
Diversified
Mix
1838
Heritage
Legacy

Interview Process

Stage-by-stage, with tips and sample questions

1

Aptitude Round

Online assessment on quantitative aptitude, reasoning and verbal ability.

Tips
  • Practice standard aptitude sets
  • Focus on accuracy and time management
  • Revise basic English/verbal
Sample questions
  • Quantitative aptitude problems
  • Logical reasoning puzzles
  • Verbal-ability / comprehension set
2

Technical / Role Round

Role-specific questions on your domain skills and resume.

Tips
  • Know your resume thoroughly
  • Revise core concepts of your field
  • Prepare examples of past work
Sample questions
  • Explain a project you worked on.
  • Core concepts of your domain.
  • A problem relevant to the role.
3

HR Round

Communication, motivation and cultural-fit assessment.

Tips
  • Prepare “tell me about yourself”
  • Research the company
  • Be honest about expectations
Sample questions
  • Tell me about yourself.
  • Why this company?
  • Your strengths and weaknesses?
  • Where do you see yourself in 5 years?

Frequently Asked Questions

Tell me about yourself.

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Why do you want to join us?

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What are your strengths and weaknesses?

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Explain a key concept from your field.

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Walk me through a project on your resume.

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How would you approach a problem in this role?

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A scenario-based problem relevant to the role.

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A time you worked in a team.

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